Nomadbase communication strategy: Difference between revisions

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Find out customer profile
#REDIRECT [[Nomadbase communication]]
Know how to reach them
Don't communicate too much (couchsurfing syndrome) ?????
Create a Comm wiki page with links to all that.
 
Make a customer profile: The base
 
Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific.
We can use that "profile" to set the tone of our communication.
 
Age: 25-35
Generous
Financially self sufficient
Superior education.
High degree of social skills
Non conformist
Alternative political views
Strong personality - Don't like to be told what to do
Not necessarily travellers
Curious about new/efficient social paradigm
 
How to reach them
 
 
Technophiles
 
Hospitality networks
Create groups
Spam CS city groups and related interest groups.
Write a sample mail.
Facebook
Open a page
Twitter
Open an account
Create a hashtag
Other social net tool?
 
Put someone in charge of all that.
How? We're no slave of the community!
 
Non tech
 
Extreme: Some hippie commune with just one windows computer that is always off anyways.
 
Send travelers.
What kind of physical places our non-tech target are likely to be found?
 
Organizations
 
Non profits, fair trade, environmental stuff, WOOF
Build partnership, make them link us.
 
Comm tools
 
One short manifest, one detailed.
Design flyer, put it available to members.
Write a Nomadbase setting up handbook.
 
[[Category:Nomadbase]]

Latest revision as of 22:19, 29 September 2017