Difference between revisions of "Nomadbase communication strategy"

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The communication strategy aims at bringing the knowledge of the existence of the nomadbase initiative to:
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#REDIRECT [[Nomadbase communication]]
*Already existing nomadbases that wish to network with other similar initiatives
 
*People that wish to benefit from the experience of existing and networked nomad bases in order of open their own.
 
 
 
 
 
==List of ideas==
 
Each item of that list must be made into a paragraph further down the page, or a page of their own. If you have a great idea but no time to expand on it, list it already, someone else will do the job.
 
 
 
*Define a "nomadbase maintainer profile"
 
*List the channels that we may use to reach them
 
*Don't communicate too much (couchsurfing syndrome) ?????
 
*Open a [[Nomadbase communication|communication page]] to list all the communication related items.
 
 
 
==Communication profile==
 
Rules of the game:
 
Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific.
 
We can use that "profile" to set the tone of our communication.
 
 
 
So, what does a nomad base maintainer look like?
 
 
 
*Age: 25-35
 
*Generous
 
*Financially self sufficient
 
*Superior education.
 
*High degree of social skills
 
*Non conformist
 
*Alternative political views
 
*Strong personality - Don't like to be told what to do
 
*Not necessarily traveller
 
*Curious about new/efficient social paradigm
 
 
 
When actually communicating, do it like if you were talking to the person described above.
 
 
 
==How to reach them==
 
===Technophiles===
 
*Hospitality networks
 
**Create groups
 
**Publish on CS city groups and related interest groups (alternative ways of living...).
 
***Write a sample mail, put it on the [[Nomadbase communication|communication page]]
 
*Facebook
 
**Open a page
 
**Link it to the profiles of the people participating in the initiative.
 
*Twitter
 
**Open an account
 
**Use a hashtag
 
*Other social net tool?
 
 
 
Put someone in charge of all that. There's nothing so pathetic than disused communication tool.
 
:How? We're no slave of the community!
 
 
 
===Non-techs===
 
 
 
What's that? Well, let's take an extreme: Some hippie commune with just one MS Windows computer that is always off anyways.
 
 
 
*Send travelers.
 
*Have communication material available in key-physical-places
 
 
 
What kind of physical places our non-tech target are likely to be found?
 
:How about: "Organisations" chapter below
 
 
 
==Organisations==
 
Some organisations that are on the same wavelengh would link our website and/or put flyers on their desks and/or other, all it takes is to let them know. Also, for the non-tech, organisation with physical premisces might be the only propagation vector.
 
 
 
===List of key words===
 
Non profits, fair trade, environmental stuff, WOOF, volunteering
 
 
 
==Communication tools==
 
What do we actually use. Well, that goes on the [[Nomadbase communication|communication page]].
 
 
 
[[Category:Nomadbase]]
 

Latest revision as of 22:19, 29 September 2017