Difference between revisions of "Nomadbase communication strategy"

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*Already existing nomadbases that wish to network with other similar initiatives
 
*Already existing nomadbases that wish to network with other similar initiatives
 
*People that wish to benefit from the experience of existing and networked nomad bases in order of open their own.
 
*People that wish to benefit from the experience of existing and networked nomad bases in order of open their own.
 +
  
 
==List of ideas==
 
==List of ideas==
Each item of that list must be made into a paragraph further down the page, or a page of their own.
+
Each item of that list must be made into a paragraph further down the page, or a page of their own. If you have a great idea but no time to expand on it, list it already, someone else will do the job.
  
 
*Define a "nomadbase maintainer profile"
 
*Define a "nomadbase maintainer profile"
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==Communication profile==
 
==Communication profile==
 +
Rules of the game:
 
Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific.
 
Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific.
 
We can use that "profile" to set the tone of our communication.
 
We can use that "profile" to set the tone of our communication.
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*Not necessarily traveller
 
*Not necessarily traveller
 
*Curious about new/efficient social paradigm
 
*Curious about new/efficient social paradigm
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 +
When actually communicating, do it like if you were talking to the person described above.
  
 
==How to reach them==
 
==How to reach them==
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*Hospitality networks
 
*Hospitality networks
 
**Create groups
 
**Create groups
**Spam CS city groups and related interest groups.
+
**Publish on CS city groups and related interest groups (alternative ways of living...).
 
***Write a sample mail, put it on the [[Nomadbase communication|communication page]]
 
***Write a sample mail, put it on the [[Nomadbase communication|communication page]]
 
*Facebook
 
*Facebook
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What kind of physical places our non-tech target are likely to be found?
 
What kind of physical places our non-tech target are likely to be found?
:See "Organisations" chapter below
+
:How about: "Organisations" chapter below
  
 
==Organisations==
 
==Organisations==
Some organisations that are on the same wavelengh would link our website, all it takes is to let them know. Also, for the non-tech, organisation with physical venues might be the only propagation vector.
+
Some organisations that are on the same wavelengh would link our website and/or put flyers on their desks and/or other, all it takes is to let them know. Also, for the non-tech, organisation with physical premisces might be the only propagation vector.
  
 
===List of key words===
 
===List of key words===
Non profits, fair trade, environmental stuff, WOOF
+
Non profits, fair trade, environmental stuff, WOOF, volunteering
  
 
==Communication tools==
 
==Communication tools==

Revision as of 20:07, 21 November 2009

The communication strategy aims at bringing the knowledge of the existence of the nomadbase initiative to:

  • Already existing nomadbases that wish to network with other similar initiatives
  • People that wish to benefit from the experience of existing and networked nomad bases in order of open their own.


List of ideas

Each item of that list must be made into a paragraph further down the page, or a page of their own. If you have a great idea but no time to expand on it, list it already, someone else will do the job.

  • Define a "nomadbase maintainer profile"
  • List the channels that we may use to reach them
  • Don't communicate too much (couchsurfing syndrome) ?????
  • Open a communication page to list all the communication related items.

Communication profile

Rules of the game: Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific. We can use that "profile" to set the tone of our communication.

So, what does a nomad base maintainer look like?

  • Age: 25-35
  • Generous
  • Financially self sufficient
  • Superior education.
  • High degree of social skills
  • Non conformist
  • Alternative political views
  • Strong personality - Don't like to be told what to do
  • Not necessarily traveller
  • Curious about new/efficient social paradigm

When actually communicating, do it like if you were talking to the person described above.

How to reach them

Technophiles

  • Hospitality networks
    • Create groups
    • Publish on CS city groups and related interest groups (alternative ways of living...).
  • Facebook
    • Open a page
    • Link it to the profiles of the people participating in the initiative.
  • Twitter
    • Open an account
    • Use a hashtag
  • Other social net tool?

Put someone in charge of all that. There's nothing so pathetic than disused communication tool.

How? We're no slave of the community!

Non-techs

What's that? Well, let's take an extreme: Some hippie commune with just one MS Windows computer that is always off anyways.

  • Send travelers.
  • Have communication material available in key-physical-places

What kind of physical places our non-tech target are likely to be found?

How about: "Organisations" chapter below

Organisations

Some organisations that are on the same wavelengh would link our website and/or put flyers on their desks and/or other, all it takes is to let them know. Also, for the non-tech, organisation with physical premisces might be the only propagation vector.

List of key words

Non profits, fair trade, environmental stuff, WOOF, volunteering

Communication tools

What do we actually use. Well, that goes on the communication page.