Difference between revisions of "Nomadbase communication strategy"

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(New page: Find out customer profile Know how to reach them Don't communicate too much (couchsurfing syndrome) ????? Create a Comm wiki page with links to all that. Make a customer profile: The base...)
 
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Find out customer profile
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The communication strategy aims at bringing the knowledge of the existence of the nomadbase initiative to:
Know how to reach them
+
*Already existing nomadbases that wish to network with other similar initiatives
Don't communicate too much (couchsurfing syndrome) ?????
+
*People that wish to benefit from the experience of existing and networked nomad bases in order of open their own.
Create a Comm wiki page with links to all that.
 
  
Make a customer profile: The base
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==List of ideas==
 +
Each item of that list must be made into a paragraph further down the page, or a page of their own.
  
 +
*Define a "nomadbase maintainer profile"
 +
*List the channels that we may use to reach them
 +
*Don't communicate too much (couchsurfing syndrome) ?????
 +
*Open a [[Nomadbase communication|communication page]] to list all the communication related items.
 +
 +
==Communication profile==
 
Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific.
 
Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific.
 
We can use that "profile" to set the tone of our communication.
 
We can use that "profile" to set the tone of our communication.
  
Age: 25-35
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So, what does a nomad base maintainer look like?
Generous
 
Financially self sufficient
 
Superior education.
 
High degree of social skills
 
Non conformist
 
Alternative political views
 
Strong personality - Don't like to be told what to do
 
Not necessarily travellers
 
Curious about new/efficient social paradigm
 
  
How to reach them
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*Age: 25-35
 +
*Generous
 +
*Financially self sufficient
 +
*Superior education.
 +
*High degree of social skills
 +
*Non conformist
 +
*Alternative political views
 +
*Strong personality - Don't like to be told what to do
 +
*Not necessarily traveller
 +
*Curious about new/efficient social paradigm
  
 +
==How to reach them==
 +
===Technophiles===
 +
*Hospitality networks
 +
**Create groups
 +
**Spam CS city groups and related interest groups.
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***Write a sample mail, put it on the [[Nomadbase communication|communication page]]
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*Facebook
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**Open a page
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**Link it to the profiles of the people participating in the initiative.
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*Twitter
 +
**Open an account
 +
**Use a hashtag
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*Other social net tool?
  
Technophiles
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Put someone in charge of all that. There's nothing so pathetic than disused communication tool.
 +
:How? We're no slave of the community!
  
Hospitality networks
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===Non-techs===
Create groups
 
Spam CS city groups and related interest groups.
 
Write a sample mail.
 
Facebook
 
Open a page
 
Twitter
 
Open an account
 
Create a hashtag
 
Other social net tool?
 
  
Put someone in charge of all that.
+
What's that? Well, let's take an extreme: Some hippie commune with just one MS Windows computer that is always off anyways.
How? We're no slave of the community!
 
  
Non tech
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*Send travelers.
 +
*Have communication material available in key-physical-places
  
Extreme: Some hippie commune with just one windows computer that is always off anyways.
 
 
Send travelers.
 
 
What kind of physical places our non-tech target are likely to be found?
 
What kind of physical places our non-tech target are likely to be found?
 +
:See "Organisations" chapter below
  
Organizations
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==Organisations==
 +
Some organisations that are on the same wavelengh would link our website, all it takes is to let them know. Also, for the non-tech, organisation with physical venues might be the only propagation vector.
  
 +
===List of key words===
 
Non profits, fair trade, environmental stuff, WOOF
 
Non profits, fair trade, environmental stuff, WOOF
Build partnership, make them link us.
 
 
Comm tools
 
  
One short manifest, one detailed.
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==Communication tools==
Design flyer, put it available to members.
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What do we actually use. Well, that goes on the [[Nomadbase communication|communication page]].
Write a Nomadbase setting up handbook.
 
  
 
[[Category:Nomadbase]]
 
[[Category:Nomadbase]]

Revision as of 19:59, 21 November 2009

The communication strategy aims at bringing the knowledge of the existence of the nomadbase initiative to:

  • Already existing nomadbases that wish to network with other similar initiatives
  • People that wish to benefit from the experience of existing and networked nomad bases in order of open their own.

List of ideas

Each item of that list must be made into a paragraph further down the page, or a page of their own.

  • Define a "nomadbase maintainer profile"
  • List the channels that we may use to reach them
  • Don't communicate too much (couchsurfing syndrome) ?????
  • Open a communication page to list all the communication related items.

Communication profile

Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific. We can use that "profile" to set the tone of our communication.

So, what does a nomad base maintainer look like?

  • Age: 25-35
  • Generous
  • Financially self sufficient
  • Superior education.
  • High degree of social skills
  • Non conformist
  • Alternative political views
  • Strong personality - Don't like to be told what to do
  • Not necessarily traveller
  • Curious about new/efficient social paradigm

How to reach them

Technophiles

  • Hospitality networks
    • Create groups
    • Spam CS city groups and related interest groups.
  • Facebook
    • Open a page
    • Link it to the profiles of the people participating in the initiative.
  • Twitter
    • Open an account
    • Use a hashtag
  • Other social net tool?

Put someone in charge of all that. There's nothing so pathetic than disused communication tool.

How? We're no slave of the community!

Non-techs

What's that? Well, let's take an extreme: Some hippie commune with just one MS Windows computer that is always off anyways.

  • Send travelers.
  • Have communication material available in key-physical-places

What kind of physical places our non-tech target are likely to be found?

See "Organisations" chapter below

Organisations

Some organisations that are on the same wavelengh would link our website, all it takes is to let them know. Also, for the non-tech, organisation with physical venues might be the only propagation vector.

List of key words

Non profits, fair trade, environmental stuff, WOOF

Communication tools

What do we actually use. Well, that goes on the communication page.