Nomadbase communication strategy

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Find out customer profile Know how to reach them Don't communicate too much (couchsurfing syndrome) ????? Create a Comm wiki page with links to all that.

Make a customer profile: The base

Lets describe a personality that would apply to 70% of nomadbase maintainers but would not be too specific. We can use that "profile" to set the tone of our communication.

Age: 25-35 Generous Financially self sufficient Superior education. High degree of social skills Non conformist Alternative political views Strong personality - Don't like to be told what to do Not necessarily travellers Curious about new/efficient social paradigm

How to reach them


Technophiles

Hospitality networks Create groups Spam CS city groups and related interest groups. Write a sample mail. Facebook Open a page Twitter Open an account Create a hashtag Other social net tool?

Put someone in charge of all that. How? We're no slave of the community!

Non tech

Extreme: Some hippie commune with just one windows computer that is always off anyways.

Send travelers. What kind of physical places our non-tech target are likely to be found?

Organizations

Non profits, fair trade, environmental stuff, WOOF Build partnership, make them link us.

Comm tools

One short manifest, one detailed. Design flyer, put it available to members. Write a Nomadbase setting up handbook.